|
|
 |
March 26, 2001 Orlando Florida Logogram Launches Ad Campaign Today marks the beginning of an aggressive campaign at Logogram for seizing a well-deserved moment in the spotlight. Headed by Owner and CEO Tony Pupo, this promotional products distributor has been growing steadily for 16 years and plans to get the word out about their success and how they made it so far. From offering multicolor service to using cutting edge technology to enhance already stellar customer service, Logogram is a force to be reckoned with. As a multi-million dollar advertising sales company, Logogram is sitting pretty at the top 2% in their field. "Customer service is the key," says Pupo. "We're the genuine 'brick-and-mortar' type of company using technology and fulfillment as enhancements to our devoted customer service approach." Pupo realizes the value of back-office support to his company's online presence. With it, Logogram has re -launched its web site with brand new conveniences. Logogram's comprehensive site includes a simple online ordering process that accepts all major credit cards. Visitors can search by product category, theme and pricing instantly. There are downloadable product templates, a "Quick Picks" section, company buying policies and a section of actual case studies. Another section that the company is very proud of includes a glossary of industry terms. "We know a large part of our jobs as sales professionals is to educate the customer. They need to know how items are embellished and what the differences are between the processes. We want our customers to feel comfortable discussing options. That way we can be sure they're getting the best value and a product that accurately matches their needs," said Mike Pupo, National Sales Manager. He added, "now that most artwork is computer generated, it continues to be our responsibility to define, and redefine 'camera ready.' Our glossary is set to do just that for our online visitors." The proof's in the pudding. Logogram's loyal clients include Adelphia, Scientific Atlanta, Reddy Ice and many more national accounts. Recently, a large cable network has put its trust in Logogram's services as well. "We're proud to be a company with strong local presence and a broad national customer base. We believe that by being an informative source for new buyers, clients will keep coming back to revisit our site," said Tony Pupo. "We have some other exciting things in the works that will be announced shortly. All meant to attract and retain online buyers." With the strength of the economy in general, and this industry in particular, expect to see much more from this firm in the future as they lead the way with consistent innovation and staunch dedication to their clients needs.
March 22, 2001 Orlando Florida Logogram Launches New E-Commerce Site This March, Logogram re-launches its web site, Logogram.com with all the bells and whistles. Established in 1985, Logogram offers promotional products distribution and fulfillment to an array of national clients like Adelphia Communications, Scientific Atlanta and Philips Electronics. Riding the leading edge, Logogram has maintained online presence with Logogram.com and is re-launching the web site March first with an advanced shopping cart program and multi-searching to make a virtual visit more satisfying than ever. "Professionalism and an unsurpassed commitment to customer service," says Owner and CEO, Tony Pupo, "that's what makes us different." Logogram's revamped dot com address will have all the support this "brick-and-mortar" business has built over the past 15 years. Proprietary software and in-house web design helped rebuild Logogram.com, but it's the "back office" that will assure every visitor is well taken care of in the long run. "We have long believed that the Internet is a valuable tool that is not the 'end-all,' but another way of making our customers' jobs easier," adds Pupo. "At the end of the day, that's really what our job is all about." By using their own proprietary software, Logogram is able to showcase products that experience has shown them will appeal to their target audience. "For the first time, we will be able to establish our own pricing based on true market demand, rather than being tied to a manufacturer's price schedule," says National Sales Manager, Mike Pupo. He adds, "by having an in-house Internet staff, we can adjust pricing and offer specials in response to market conditions." Anyone who visits Logogram.com will want to ask about having the same level of technology customized to their business needs as well. In fact, Logogram has been providing E-Store design, creation and hosting to its clients for several years. "The E-Store takes all of the daily ordering and fulfillment tasks that are normally handled by someone in the client's office and totally automates the process," said Pupo. "With one of our E-Stores, the client's customers - employees or retail, can see all of the items available, place the order and complete the transaction online in a matter of minutes. Most orders ship the same day." A computerized inventory is updated with each order and displayed online for the client to view. Pupo added, "Our E-Store clients will be able to monitor orders by region, group, account codes, job numbers, etc. and thereby gain more control over how their company's money is spent." Logogram continues to lead the way, showing that dedication to customer service is the framework to support any company's goals in every aspect of industry. And with even more projects already under way, Logogram's sure to be the one to watch well into the future.
Orlando, Florida: March 1, 2000 Logogram Completes Move Into New Fulfillment Center Logogram announced today that the move into its new offices and fulfillment center is now complete. The new facility located in Orlando, Florida is over 10,000 square feet and will allow the company to continue to expand its custom fulfillment programs. "This move confirms our commitment to the expansion of additional services offered to our customers. Our growth over the last five years has been attributed largely to fulfillment programs and we knew that we must make this move to continue growing", said company president, Tony Pupo. "With online ordering becoming such a large part of our customers' expectations, we must be able to fulfill their "on-demand shipping" requirements in order to remain competitive," he added. Logogram has a fully integrated inventory software program on its company intranet which can be accessed by all employees so that real-time inventory levels can be maintained. "The next step is to place this information on our website in a secured environment so that the our program customers can easily access this data 24/7.", said Pupo. He added, " We plan to offer this service to our customers within 90 days."
|
|
